Codes are signs that are shown to give meaning to things in media, these codes can come under two categories they are symbolic or technical .
Technical codes: are the way the equipment is used to create meaning in media. an example would be camera work in a advert.
Symbolic codes: shows the hidden signes beneath the surface for the audience to see. for example colourful clothing to show a happy and jolly personality.
conventions: are ways of doing things in acceptable way, there are convections in any medium, for example, the use of interview qoutes in a print article, but conventions are genre specific.
Codes and convections are normally used together in any study of genere. you cant really talk about codes and not exsplain how they conventially work, for example you can pick out the camera work and not exsplain why it was done.
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